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Internal Marketing

Date:   Jun 21, 2017 - Jun 21, 2017
Time:   12:00 PM

Marketing is something that we typically associate with customers and clients outside of our organizations.  But what about our internal customers?  Should we be marketing to them too? The success of many projects and any change initiative within an organization is based on the ability to market these ideas internally.  How do we do this?  What tools are the most effective?

Learning Outcomes:
  • Overview of internal marketing and its importance
  • Understand how this is different from external marketing
  • Know what projects or initiatives require an internal marketing strategy
  • Understand the various internal marketing tools and when to employ them
  • Examples of how internal marketing has been effective
  • Learn the best practices of internal marketing
About the Facilitator:

Carla Langhorst has taught at SCMAO for 7 years including Finance, Marketing, Communications, and Transportation & Logistics. Her varied background and education has allowed her to engage in many different sectors in various capacities.  But she fundamentally believes that any great business needs to start by focusing on their supply chain and quality delivery in order for the rest of the functional areas to fall into place.

She currently runs her own consulting firm where she has launched a North American wide elearning that has supported over 120,000 small businesses, she has helped create a central procurement program for 4 nationwide faith organizations which has saved them millions of dollars, and she has most recently launched the Social Innovation Challenge which fosters social entrepreneurship across Canada.  Over the past decade Carla has worked in a consulting capacity for IT companies, healthcare, transportation, professional services, and non-profit.

Previous to consulting work she worked in sales, marketing, operations and IT roles at Canadian Pacific Railway and was the Regional Sales Manager at Wheels Group.

Her educational background includes an MBA at University of British Columbia with a specialization in Supply Chain Management and Organizational Behaviour and an exchange to CEIBS University in Shanghai China.  While her undergrad was an HBBA at Wilfrid Laurier University with a specialization in Marketing and Strategy with an exchange to Canberra University in Canberra, Australia.

This webinar aired on June 21, 2017.  The recording is currently available for purchase by completing the registration below. After registering, a link will be sent to you to view the webinar.

This webinar is worth 2 CPD credits and is eligible under the SCMAO Season's Pass.

*A maximum of 10 credits per three-year maintenance period may be claimed by participating in a webinar. 

Please note that no refunds or credits will be issued for missed webinars.


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